The Halo Top ice cream, which occurs as the first healthy stevia ice cream, low calories and protein, published a bizarre new advertisement in collaboration with filmmaker Mike Dahlquist.

The promotional 90 seconds takes place in a white room, similar to that of Stanley Kubrick's A Space Odyssey. A woman is forced by a robot to eat vanilla ice cream, as she is informed that 'all her loved ones are gone' and 'All that exists in her life is ice cream'.