Tuesday, July 20, 2021, nine days after billionaire Richard Branson’s space trip aboard Virgin Galactic’s VSS Unity spacecraft, Jeff Bezos, founder of Amazon and the richest man in the world, also surrendered, accompanied 3 other passengers, in space aboard a capsule powered by the reusable New Shepard rocket from his company Blue Origin. Take-off took place from Launch Site One, the company’s launch base located in West Texas, then the capsule was dropped at an altitude of 75 km to then slightly exceed 100 km in altitude, space border according to the International Aeronautical Federation. After 3 minutes of orbital flight, for a total flight of 11 minutes, the capsule made its return to Earth, braked by three parachutes and retro rockets. The New Shepard launcher also returned to a landing pad near the launch site.