From 1966 to 1999, the Lego sold toys and blocks with the brand of Shell Petroleum Company. The Shell finance these years the Lego, so that puts the mark at the games in order to associate the good memories of young children with the characteristic company logo. Cooperation between the two began again in 2011, and Greenpeace made this spot by making a call to LEGO to discontinue. The Greenpeace opposed to Shell, because of oil drilling in the Arctic.