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Press “R”: An interactive advertisement of Honda

The Honda just released the promotional campaign for the new Civic Type-R. Special in this ad, is that we can see two videos simultaneously, a simple Honda Civic and the father who takes his children out of school, and one with the 'other side' where the Type-R is used for a high-speed escape. Press “R” during the video and I understand the rationale. The two stories have been filmed with the same pattern and paired so perfectly, that 'addict' the viewer.

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5 Comments

  1. Tyrion Lannister says:

    What is this technique with the R? In other youtube's video? We have information;

  2. boon says:

    To help some because it's complicated, the R is between e and t.