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The Sainsbury, the second largest supermarket chain in England, just released a very nice ad for the Christmas campaign, inspired by a true story during World War I. In 1914 and along the Western Front, the British and French armies listened to Christmas carols from the German trenches. And the two sides then met in the middle of the battlefield, where were greeted, discussed, They exchanged gifts and played football. After this Armistice a few hours the battle continued.