In Buenos Aires, Argentina, artist Raul Lemesoff has built a 'weapon of mass teaching'. It's a Ford Falcon 1979 converted to tank in order to distribute free books to passersby. The books are given in Exchange for the promise that you'll read. The Raul says he didn't do it for money or to become famous, but because she enjoys. 'My mission is too dangerous', He says. 'I attack people in a very pleasant and entertaining way'. A nice initiative that was filmed with the help of 7UP #FeelsGoodToBeYou campaign.