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A simple psychological trick that you can use, When negotiate the price in a market. The video is based on many scientific studies, and explains the effects of the effect of 'anchoring' to a price during trading. Sellers and marketers continuously exploiting consumers with this trick, which neutralizes most of the times our negotiating capacity.
Καλά οι “ακριβείς τιμές” δεν υπάρχουν γι αυτό το λόγο. The price 99.99 comes in because when you see it you hold it as 99-something or 90-something, while 100 may have been mistaken for 100-something. Unless they become bazaars in yogurt, milk or cucumber.