For the fourth consecutive year, Italian advertising company Saatchi & Saatchi launches new CoorDown campaign, coordinated national Association of people with Down syndrome in Italy. The campaign took place on World Down Syndrome Day on March 21, and aims to give more opportunities for people with Down syndrome with regard to their integration into society.

Advertising and specific day aiming at realization of the fact that people with Down syndrome have a right to happiness just like anyone else. There is an emphasis on integrating both at school and in the workplace. This year the ad has as subject the vision for couples living with Down syndrome. Like everyone, so they have the right to marriage and family, in a normal, independent life.