Dove receives backlash for latest 'Choose Beautiful' ad, part of the campaign for a line of personal care products. In advertising we see women in San Francisco, London, São Paulo, Shanghai and New Delhi to choose between two doors labeled 'Average' and 'Beautiful'.

Although many are raving about Dove's efforts to promote women's self-esteem, others are questioning the sincerity of a company, who wins from the women who buy its products to make them more ' beautiful '.