In Lebon beach of Rio de Janeiro in Brazil, the NIVEA distributes in young children dolls suffer from sunburns. The goal, is to educate children about the dangers of UV radiation and to teach them how they can protect their skin with sunscreen.

Usually not children like the application of sunscreen, but with this doll can see the bad effects of Sun on the skin. 50% to 90% of skin cancers due to solar UV-, making the Sun the first risk factor for skin cancer.