In Argentina, at least one person is killed in a car accident every hour, usually drivers try to overtake. The Samsung had the idea to install a camera on the front of the truck and screens in the back of trailer, showing a full view of the road ahead of the vehicle. The driver behind can thus safely overtake the juggernaut, as it has much better visibility to oncoming. The initiative was the advertising company Leo Burnett in collaboration with Samsung in Buenos Aires.