Since July 2014, the Russia has imposed embargos on imports from Moldova, in response to the country's agreement for closer relations with the European Union. Total, this move Russia has raised about 145 million US dollars loss for Moldova, the poorest country in Europe that still relies heavily on agriculture. The biggest blow was the Apple industry, as the Moldovan export 99% of their production to Russia.

In this protest campaign called “Go On”, Moldovan farmers sing the track 'The show must go on' by Queen.