Watch James Dyson introducing our latest technology to journalists and the beauty insiders at the launch event in Tokyo, Japan.

The Dyson Supersonic™ hair dryer- the hair dryer re-thought.

We’ve turned conventional hair dryer design on its head. The Dyson Supersonic™ hair dryer has a thirteen-blade axial flow impeller balanced inside the handle, spinning at up to 110,000 times per minute. Milled to a tolerance of 15 microns, it has one inaudible frequency and a rubber isolation mount prevents the motor from vibrating against the inside of the handle, reducing the transfer of noise between the motor and the case.